Apr 7, 2016
Where I will be in 10 years
It’s hard to think about where I will be in ten years mainly because thinking about the future scares me. As I am about to graduate, I know that in order to be set in a career by the time I’m thirty I have to start thinking about my goals for the future. My brothers and I have invested in commercial property and will have income from those properties but I would like to have a career aside from that. I am still trying to figure out what my calling is so it’s hard to say what my ideal job would be. Most recently I have been interested in psychology and have been seriously considering going back to school after graduation for it. One of the most important aspects when I think of my dream job is to be able to help people in some way. I have personally dealt with some difficulties over the years with my mental health as well as other family members of mine. I have already learned so much through these experiences and from all the research I have done as well that I feel like this might be my calling as I am so passionate about it. If this is the direction I will take with my life, then in ten years I would like to be a psychiatrist and maybe even incorporate holistic medicine into my profession as I have found how important this has been in my own life. I feel like I have already started to prepare for this career however the most obvious steps to take would be to go back to school for psychology if this is the career I would like to pursue.
Posted at 04:58 pm by hbowman14
Mar 31, 2016
Top Media Platforms of 2015
All of my choices were among the top two in general for the
different categories. In general I usually stay up with trends so I wasn’t very
surprised to see that some of my favorite social media platforms and
entertainment sites were included in these polls. There were however a few
options from the different categories that were unfamiliar to me such as Vice,
Quartz and Plated. In general websites
and apps like Netflix, Snapchat and Youtube have all been around for a while
and are doing so well that it was no surprise to me that they were in the top
of their categories. For the top web series of 2015 I was surprised at the
editors choice for Transparent mainly because I haven’t heard too much about
the show and haven’t seen it advertised as much as the winners of the category,
House of Cards and Orange Is The New Black.
Posted at 04:39 pm by hbowman14
Mar 24, 2016
Throughout the years Black Friday has
almost become a second holiday after Thanksgiving. Companies have even opened
their doors on Thanksgiving in order to make more money. REI has made a stand
against pulling employees away from their families on this holiday and have
taken it a step further by closing their stores on Black Friday which has not
only made a statement about what they stand for but it has also promoted their
company through this campaign. According to this article, more companies are
getting on board with this campaign, by closing their stores on Thanksgiving,
however I don’t think that many companies would want to lose the extra money
made on Black Friday. This campaign is unique in that REI uses the idea of
getting outdoors with family instead of wasting time buying things they might
not need. This campaign has gained the company many more loyal customers
because of it. I don’t think other large companies such as Target or Walmart
would have the same reaction that REI did with this campaign. I don’t
personally partake in the Black Friday madness, however I really respect
companies that are allowing their employees to spend the holidays with their
Posted at 04:50 pm by hbowman14
Mar 10, 2016
I’m not planning on going into the Public
Relations field but if I were to look for an internship or job in PR I would
apply to J Public Relations. From their description, they seem to have a passion
for working with companies that are in the luxury business. Some of their
clients include; hotels, spas, fitness studios and more, all of which I believe
would be very fun to work for. Something I look for in a company when looking
for a job is if they have other locations that I wouldn’t moving to and in this
agencies case, they not only are based in San Diego, which is a city I love but
they also have a branch in New York which is another place where I would love
to live. Aside from the great location of this company, JPR seems to keep up
with their business strategies and are very involved with new trends in social
media all of which are important for a PR company nowadays. Overall, from what
I know about this company, I believe that I would enjoy working for them.
Posted at 03:28 pm by hbowman14
Feb 25, 2016
The Issue With Volkswagen
In 2015 a notice of violation was released against the Volkswagen Company for deliberately manipulating their cars emissions during testing so that the cars would pass. When the cars were actually used by their owners, they emitted about forty times more nitrogen oxide into the air. After the scandal was released, the CEO of Volkswagen Martin Winterkorn resigned from his position as well as some others who were involved in the scandal. Volkswagen also announced plans to invest about seven billion more dollars into correcting the emissions problem. About 500,000 cars have been recalled because of the scandal and prices have dropped approximately thirteen percent after the scandal as well. The company is facing criminal charges however; they seem to still be afloat somehow. I do believe that although Volkswagen did a terrible thing, they have done as much as they can to correct the issues. I think that having the CEO resign was smart on their part as well as giving out the five hundred dollar visa gift cards to those affected by the scandal. I probably wouldn’t have done anything differently as I feel like they are doing all they can to restore people’s trust in Volkswagen again.
Posted at 02:55 pm by hbowman14
Feb 18, 2016
Three examples of viral campaigns that made it big in the last decade are GoPro, Red Bull and Dos Equis. These three brands made such an impact in the world of advertisement because of their different approach, which in turn made them stand out. GoPro, for instance, has commercials made up of footage of people doing crazy sport stunts through the eye of the GoPro. Another more recent campaign that they did was footage of a fireman rescuing a kitten from a burning building, resuscitating it, and then cradling it in his arms. Through the use of a kitten, an attractive firefighter, and super cool footage, GoPro created a new image for itself to appeal to anyone. Red Bull is another example of a brand with a different campaign strategy that went viral. When Red Bull took Felix Baumbartner into space to jump out of a plane, the world was watching as he plummeted to Earth wearing the Red Bull logo. This really made an impact on their brand and gave truth to their slogan of “Red Bull gives you wings”. The last example of a well known viral campaign is Dos Equis’ “The Most Interesting Man In The World”. This campaign worked well because of its comical advertisements and also its catchy slogan. The line “I don’t always drink beer but when I do I drink Dos Equis,” blew up on Vine, Instagram, Facebook, and other social media networks from people substituting words in the slogan to apply to their lives. These three brands, in my opinion, were very successful in their efforts to promote their brands.
Posted at 02:59 pm by hbowman14
Feb 11, 2016
Advertising At The Superbowl
After reading this interview with CEO Rob Schwartz, my overall reaction is that I agree with what he was saying. It is hard to disagree mainly because I don’t know much about Super Bowl advertising and how much work goes into it however there are a couple of things that stood out to me during this interview. One part I particularly agree with and that Rob surprisingly admits to is that with the fifty some advertisements during the game, there are only a few that people talk about after. There are always going to be the good and bad advertisements during the Super Bowl but with the amount this company is getting paid per advertisement, even the not so well received ones earn a spot. To be honest, I thought that some of Robs answers were a little vague especially to the question of how the TBWA's New York office has succeeded where other agencies' expansion efforts have not. He talks about the culture in New York, which I guess has some substance to it, however I didn’t think it was that great of a response. One of the most interesting parts of the interview was hearing how much effort goes into the preparations for the Super Bowl commercials and the criteria for the commercials that they accept.
Personally I felt like Helen Mirren’s Budweiser commercial was a great advertisement for the Super Bowl. The commercial was not only an advertisement for the brand, but there was also a good message included in regards to not drinking and driving. Most beer brands are having to include the message to “drink responsibly”, however the use of Helen Mirren with her frank yet comical message was a perfect way to remind people watching the Super Bowl to not only drink Budweiser, but to think twice before driving home drunk. One commercial that was not worth the million dollar spot, in my opinion, was the ultrasound Doritos commercial. What started out as being cute and funny ended in a very disturbing way, which, like most Doritos commercials had nothing to do with their product. In fact, it in no way had me craving food especially not Doritos after watching it. In my opinion it was definitely not worth the price of being in the Super Bowl commercial lineup and I feel like it did nothing for their brand image either.
Posted at 01:51 pm by hbowman14
Feb 4, 2016
The only understanding I had of public relations prior to taking journalism 250, was from a journalism class. We were taught that the differences between journalism and public relations was that journalists seek to inform the public and allow them to create their own opinions on the news provided whereas public relations is all about manipulating the public to believe what companies want them to. Because of this, I had a rather negative idea of PR until these last few weeks when the practice was explained in more detail. During the first week of class, my past conception of PR was erased as we talked about inaccurate ideas of what it entails. I use to believe that PR used a lot of deceit in order to get the public to respect the company they work for. Now that I have a more clear idea of what PR is I would say that it is a trade that has many different facets to it. Public relations agencies seek to provide a “mutually beneficial” work relationship between the companies that hire them and the clients they are trying to be seen by. PR is a line of work that seeks to find accurate information about the company or individuals they work for and help them gain a positive reputation by providing the public with those true facts about the client. It is not a business of deceit but one of finding the good in a company and helping them build a better reputation in the eye of the public. PR can also be used to promote social issues and in the past there have been some very successful campaigns such as the necessity of wearing a seatbelt, the harm of Tabaco and the dangers of drinking and driving. In conclusion, my new perception of public relations is that it is a business of providing truth, helping others gain recognition for the good things they are doing and also it is a business that can promote change and hold companies accountable for their mistakes and help them to turn their company around for the better.
Posted at 10:12 am by hbowman14
Welcome to my blog! My name is Haley Bowman and I am currently a student at Azusa Pacific University. I have created this blog for a journalism course but I hope to be able to share some highlights of my learning process each week during my time in this public relations class but first let me tell you a little bit about myself. I am 22 years old and live in Thousand Oaks California. I absolutely love to travel and I believe this passion started at a young age. When I was a kid I lived in Lisbon and Hong Kong because of my parents line of work and ever since then I have wanted to live abroad again. Since then I have studied in Salamanca Spain and also spent one semester at the University of Westminster in London. I also love being active. I love hiking, kayaking and most of all riding my horse Athena. I am currently working for my family’s property management business and am learning the ropes of the trade so that my brothers and I can one day take it over. I hope this gives you a little insight into who I am and I hope you enjoy what I have to say about PR.